Let's Do.
Workshop your first journey to identify quick wins and align your team on critical next steps.
Join us for a 1-day workshop that align teams on important customer moments and quick wins that shift the dial in your business.
Map core business journeys for strategic insights that guide your growth and impact.
Leverage our experienced team to map your key business journeys and unlock the power of journey thinking for your business.
Deliver important CX wins with senior talent that hit the ground running.
Need more CX delivery capability? Our team can help in 3-6months sprints to help keep momentum and drive results.
PROUDLY WORKING WITH
Human experiences are built on relationships. Let's start ours here.
Let's Explore.
Let's Talk.
Sarah Clearwater
As a strategic partner to business and government leaders, Sarah and her team help organisations reimagine the way they design, deliver and evolve their services and business model – with people at the centre.
Drawing on her own entrepreneurial lineage and experience across sectors and continents, Sarah understands the pressures of running and growing a business in an uncertain world and the opportunity customer experience offers benefits beyond growth. Towards sustained relevance, resilience and impact.
A recognised leader in her field, Sarah is one of Aotearoa New Zealand’s foremost Customer Strategists and the founder of the CX Collective, the country’s largest network of in-house design and CX teams.
Through her work and passion projects, Sarah loves contributing to conversations and causes that hold space for critical thinking and bold actions to help create greater equity, justice and compassion for people and places around us.
Managing Director & Lead Strategist
Sarah[at]reframr.co.nz
+ 64 221607024
Julian Dumo-Tanaka
Julian is passionate about improving the quality of life of humans and the environment. He advocate for designing from the lens of equity, to uplift voices of marginalised communities. His training as an industrial designer has embedded a life-cycle way of thinking - always seeking to understand what considerations are in an end-to-end or circular journey.
Through Julian's previous professional experience with Deloitte and as well as ongoing governance roles, he contributing to positive impact towards better health outcomes and better experiences for the Rainbow, Māori, Pacific and Migrant communities.
Experience Design Consultant
Nairi Nasrallah
Nairi is a designer and researcher who loves turning messy, complex problems into clear strategies that help teams move fast and build the right things. Curious by nature, Nairi focuses on making sense of ambiguity, finding product–market fit, and bringing real user insight into the process.
Nairi has worked globally across industries like SaaS, enterprise, healthcare, education, AI, and more. in markets from Europe to North America to APAC. She collaborate closely with product and cross-functional teams to bring insights into decisions, roadmaps, and innovation.
The best solutions balance what’s feasible, what the business needs, and what customers actually care about.
Experience Design Consultant
Baruk Jacob
Baruk is an Experience Designer, and specialises in facilitating and coaching teams to have better conversations with themselves. His experience goes across public and private sectors, particulalry in innovation contexts.
Baruk takes a deeply relational approach to facilitation, challenging teams to go beyond their current thinking, feeling and dreaming. He applies a variety of tools to do this, ranging from design and sytems thinking tools to tools from indigenous contexts.
He is currently pursuing a PhD with AUT, exploring how to gow innovation capability in teams.
Baruk is part of the REFRAMR collaborators circle and supports projects through his specialist skill sets across design, facilitation & coaching. He also runs his own innovation studio reflexiv.
Collaborator
Lucy Ratcliffe
Collaborator
Lucy Ratcliffe has designed and facilitated hundreds of successful, inclusive workshops that make impact and drive positive change.
Lucy specialises in design thinking, leadership and team culture sessions, and can turn her hand to just about any kind of workshop to bring people together to collaboratively solve a problem or realise an opportunity.
When Lucy isn't wielding sharpies, post its, or making magic happen on a Miro board, she's a volunteer crew member aboard the Spirit of New Zealand tall ship assisting with the facilitation of youth development programmes.
Lucy has worked in a variety of settings, including corporates like Fidelity Life, Spark, 2degrees and Fairfax, as well as not for profits, government agencies and small businesses, including the Mental Health Foundation, Te Whatu Ora, Healthify, and others.
Lucy is part of the REFRAMR collaborators circle and supports projects through her specialist skill sets across design, facilitation & leadership development.